Discrimination by Linnanmäki Amusement Park
Edward Krogius, August 2004

The amusement park in Helsinki Finland, LINNANMÄKI, discriminated against short people in their 2004 summer campaign. I want to make people aware of the fact that short people are discriminated without any communicated logical reason and challenge companies to deliver equal rights to short people in their campaigns and marketing.

THE FACTS:

The amusement park in Helsinki, Linnanmäki, had a campaign this summer 28.6.2004 to 15.8.2004 to increase the amount of visitors and to compensate for the exceptionally rainy weather:

ONE DAYS WRISTBANDS VALID NEXT DAY (**)

Small print: Does not apply to wristbands for people under 100 cm.

The campaign was advertized and described only in Finnish, so actually they also chose to screen out non-finnish speaking customers from the campaign.

I contacted the consumers rights organization to check whether there was anything illegal in their campaign and complained to customer service by letter. The managing director didn't see any reason to change their wristband policy or compensate people who were not informed in advance about the exclusion, but he hasn't answered us why they chose to exclude short people from their campaign.

He wrote if anyone wants an interview or has questions he is available. It is part of his job.

Lasten Päivän Säätiö / Linnanmäki Amusement Park
Risto Räikkönen
Managing Director
PL 37, 00101 Helsinki, FINLAND
email: risto.raikkonen@linnanmaki.fi
tel: +358-9-773 99 252
mobile: +358-50-64 291


Additional Information:

Number of rides available depending on customer's height

  • ONE DAYS WRISTBANDS VALID NEXT DAY (**) except for people under 100 cm. **) Small on-site print: The campaign does not apply to wristbands for people under 100 cm

    FOLLOWING UP 5 YEARS LATER